Promotional Activities

We at, Usha Imports Pty Ltd, believe firmly in Below the Line advertising and promotion at distributor level which plays an important part in reaching our target audience for new product lines. This is ideal for new launches as it generates trials, which once successful result in repeat sales straightway. We conduct regular product tastings and sampling distribution at store levels for our new product lines which help the end customer to educate on newer lines and distinguish our quality products from alternatives available from the retailer’s shelf. Other than that, we participate in regular community targeted events like festival melas, gatherings, etc for product promotions through displays, banners, gift hampers, discount coupons and others. We also promote our products through conventional means of print with local magazines & food guides along with email marketing &facebook in this present era of social networking.